Thursday, September 13, 2012
AddThis Updates Its Publisher Tools With Instant Sharing
Social widget-maker AddThis is announcing several updates to its service today, which should collectively make for a smoother social sharing experience. One of the main additions is a feature called instant sharing, which allows users to share content to Facebook and Twitter without having to leave the page that they're reading. That could doubly help the publishers that AddThis works with. First, because it makes it easier for readers to share content. Second, it's also more likely that readers will stay on the site after they've shared.