Wednesday, September 12, 2012

Ensighten Raises $15.5M Series A Round To Provide Enterprise Tag Management

ensighten_logo_finalTags are the key to understanding visitor behavior for any web business, but installing, serving and managing them can be incredibly complicated and time consuming, and it can also actually negatively affect page performance. Startup Ensighten wants to deliver tags as a service, making it scalable and incredibly fast, and today it's announcing a $15.5 million Series A round led by Volition Capital, and including Eastern Advisors and Floodgate Fund to help it do that. What Ensighten does with tags, which can be things like cookies, pixels, snippets of Javascript or others that let users perform analtyics on their visitors and conversions, is to take a process that would take a huge team and constant vigilance if managed in-house and make it flexible without having to edit the page itself.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Rkhzs-saBBY/

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